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2017

Revealed: how gambling industry targets poor people and ex-gamblers

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Gambling card games vulnerable 2017

Postby Magul В» 19.12.2018

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Traditional online gambling ads have become more expensive, which has encouraged betting firms to resort to alternative means to hook consumers. This led to the increasing use of data analysis to win new customers, industry sources said.

This helps the affiliates and the gambling firms tailor ads and target people based on what they earn. The data is often gathered from raffle sites that offer cash prizes and gifts in weekly giveaways, he said. To apply for the prize draws, users must usually provide their name, date of birth, email and address. He claimed raffle companies would then sell the data, something customers have sometimes unwittingly consented to in lengthy terms and conditions agreements.

Advertising companies can then identify members of target demographics — often made up of people in lower-earning brackets — among the raffle entrants and use credit information to reach them. Those customers can be bombarded with sign-up ads that appear in their web browsers.

The advertisers would also sell on the data of lapsed players to other vendors for affiliate fees. The fact that affiliates can never owe gaming sites money make the programmes risk free and potentially lucrative.

Carolyn Harris, the Labour MP for Swansea East who has campaigned on gambling reform, said she was unsurprised by the practices. The betting industry knows this and they are by token doing exactly the same thing. While affiliates and tipsters are not directly licensed by the Gambling Commission, online gambling firms face action if connected businesses go too far. Clive Hawkswood, the chief executive of the Remote Gambling Association, said gambling operators should be aware that they could be held accountable for the actions of affiliates.

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Postby Shajinn В» 19.12.2018

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Postby Doll В» 19.12.2018

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Postby Arakus В» 19.12.2018

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Postby Akinozilkree В» 19.12.2018

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Postby Zolozshura В» 19.12.2018

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